Cherokee Gun Club
Institutional heritage for a 58-year club, plus a members area.
A 58-year-old private club running an outdated CMS site that didn't reflect their institutional weight. We rebuilt as a polished concept with proper history presentation, a 14-discipline information architecture, and a members area scoped for future development.
This is a concept: a redesign we built on our own to show a real business what its site could be. It is a working site, clearly labelled as a concept, and not affiliated with the business unless they take it further.
- Private club
- Cherokee County, GA
- Deep forest green, warm cream, brass
- Source Serif 4 + Inter
- Concept, live
Top to bottom, and in your hand.
The problem
An established 700-member private club operating on a barely-maintained site. The homepage title was just three letters. The membership page took over eight seconds to load. The 58-year history was buried in a wall of plain text. The site felt unmaintained.
Our approach
Rebuilt as a polished concept with proper institutional presentation. New information architecture reduces 24 flat navigation items to a 6-section structure grouped by audience and function. History reframed as a 10-stop timeline with the actual milestones. Range map page with annotated legend. Members area preview showing range status, work-hour tracking, and registration scaffolding. Institutional-heritage aesthetic with deep forest greens, warm cream, and brass accents.
Outcome
Concept site live as a leave-behind for board-level outreach. Engagement scoped in four phases from quick wins through brand refresh.
Want to see yours done like this?
We’ll send back a free audit of your current site. Whether you hire us or not, you get the report.
Every site in this list started with a conversation about one business. Tell us about yours on the contact page and we will send a free audit of your current site within 48 hours, whether you hire us or not.
