An upscale 30A restaurant's menu was trapped inside a PDF flipbook. We rebuilt the site with a coastal-editorial direction, a native searchable menu, and structured data so search engines could finally index every dish, price, and dietary note.
This is a concept: a redesign we built on our own to show a real business what its site could be. It is a working site, clearly labelled as a concept, and not affiliated with the business unless they take it further.
- Restaurant
- Seagrove Beach, FL
- Sun-bleached cream, deep teal, sunset coral
- Fraunces + Manrope
- Concept, live
Top to bottom, and in your hand.
The problem
The current site keeps the dinner menu inside a slow-loading PDF viewer. Search engines can't read the dishes, prices, or dietary notes. When a tourist Googles the kind of food the restaurant actually serves, the restaurant doesn't show up. Their competitors do.
Our approach
Rebuilt as a clean, mobile-first marketing site with a real HTML menu page wrapped in structured data. Native sections for starters, mains, desserts, and cocktails, each with photography, pricing, and dietary tags. Sticky reservation CTA on every page, embed slot for their existing booking provider, gift card flow, private events page. Coastal-editorial aesthetic with warm cream backgrounds, deep teal primary, sunset coral accent.
Outcome
Concept site live as a leave-behind. Demo URL included in the cold pitch alongside a free audit report. Designed so the menu rebuild is the centerpiece of the engagement.
Want to see yours done like this?
We’ll send back a free audit of your current site. Whether you hire us or not, you get the report.
Every site in this list started with a conversation about one business. Tell us about yours on the contact page and we will send a free audit of your current site within 48 hours, whether you hire us or not.
